Lately there’s been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets, comments, and other social content. Each new post is an opportunity to find a relevant influencer and build a relationship.

Unfortunately, in some niches or with some very narrowly-targeted searches, the amount of new content being posted may be one or two items per week, which wouldn’t exactly fill the link builder’s schedule. It’s important to start your social media link building with a thorough review of the amassed social content that already exists. So here are a few tips to find bloggers faster with highly-targeted, relevant searches.

I use Gist + Google Reader for social media monitoring; the first tracks the important Thought Leaders in my world, the second tracks my trusted news sources. Together they help me monitor the important people and sites in my area of expertise and give ample ideas for creating or curating posts for this blog…