If you’ve built a business, you want to have a unique competitive advantage that others can’t copy easily. For any individual, you want to be clear what ideas you are fighting for…or perhaps discovered your superpower. Distinction being the thing that lets us get picked for the team, or picked by customers. Or picked for a job because it’s clear what unique value one can add. Distinction allows one to be heard above the noise. Or allows you to champion a cause or idea so it is adopted broadly.
Innovators, business transformers, the change agents, people who make and ship stuff don’t just want to be distinct, they need to be distinct.
Evidence suggests, though, that even this group shies away from being distinct. Why? Well, research says that we would rather feel good about ourselves, than face a set back. You already know this: when we try something new, we risk many things – our reputation, our status, our position, the status quo, and more importantly – our understanding of ourselves. We would rather protect our definition of ourselves “as is” rather than risk trying something else and risk not being “good”.
marketing, sales, technology, small business, non-profits, academic institutions, thought leadership, blogging, Social Media, Facebook,…
May 25, 2011 … Internet marketer Jack Humphrey has curated some great content in a post called “The Content Guide for Bloggers” which…
