Todd Lohenry

December Solstice, Shortest Day Of The Year, Dec 22  feedly.com/k/rKYERU

What Were The Most Popular Trending Topics In 2011? feedly.com/k/vJBXbi

How the World Searched in 2011: Google Zeitgeist Video feedly.com/k/voWLyE

If you pay for a product, you’re a customer. If you don’t, you’re the product. On Facebook, you are the product. The difference between content and advertising continues to slip.

7 More Facebook Timeline Fixes We’d Like To See feedly.com/k/rOJ3Xa

Facebook Timeline Cover Image - What Are The Rules? bit.ly/v845rz [Timeline is live today for all!]

7 Universal Design Tips for Stand-out Personal Branding feedly.com/k/s1fskx

Does Your Brand Have Content? feedly.com/k/txk3nV

You have 4 words. feedly.com/k/sfIpB4

Does Your Brand Have Content? feedly.com/k/txk3nV

Content is Everywhere feedly.com/k/uqKohz

Content May Be King, But Curation Is the Throne: How to Add Value with New Curation Services feedly.com/k/vib7Yi

Building Thought Leadership through Content Curation dlvr.it/11GWTW

How to curate content with Windows Live Writer and Zemanta dlvr.it/11H97N

How To Acquire and Manage More Leads feedly.com/k/t0lVsy

The Role of CRM in Building Customer Loyalty feedly.com/k/uqcLLi

How to Earn Trust and Reputation in Social Media [VIDEO] feedly.com/k/v4GGjC

5 reasons why the Amazon Kindle Fire disappoints me ow.ly/1gjfpv

Conan Skewers Amazon’s Kindle Fire [VIDEO] feedly.com/k/vZZTTG

Britney Spears Becomes First Google+ User to Reach 1 Million Followers feedly.com/k/rXhU4Y #whyImnotreallyusinggoogle+

How to Build an Effective Google+ Brand Strategy feedly.com/k/vIleCL

FedEx Guy Destroys PC Monitor, But Not All FedEx Guys Are Like That [VIDEO] feedly.com/k/u02Qwi

Swype Beta for Android Updates with Dragon Dictation Built-In, Advanced Word Suggestions [Video] feedly.com/k/vCDVc2

Firefox 9 hits the Android Market - brings new tablet UI, faster start-up and more feedly.com/k/vzH4jh

22+ Last-Minute Gifts You Can Send by Email feedly.com/k/t8LXEJ

One-click Restores feedly.com/k/u9vzwp #wordpress

The Future Of The Internet’s Here. And It’s Creepy feedly.com/k/vVOwPa

Chevy Volt To Cost Taxpayers $250,000 Per Car feedly.com/k/w55f18

If you’ve built a business, you want to have a unique competitive advantage that others can’t copy easily. For any individual, you want to be clear what ideas you are fighting for…or perhaps discovered your superpower.  Distinction being the thing that lets us get picked for the team, or picked by customers. Or picked for a job because it’s clear what unique value one can add. Distinction allows one to be heard above the noise. Or allows you to champion a cause or idea so it is adopted broadly. Innovators, business transformers, the change agents, people who make and ship stuff don’t just want to be distinct, they need to be distinct. Evidence suggests, though, that even this group shies away from being distinct. Why? Well, research says that we would rather feel good about ourselves, than face a set back. You already know this: when we try something new, we risk many things – our reputation, our status, our position, the status quo, and more importantly – our understanding of ourselves. We would rather protect our definition of ourselves “as is” rather than risk trying something else and risk not being “good”.