Trending topics for 12/30/2011
- Ring out the old…
- #infographic You Are What You Tweet: 2011 in Review bit.ly/swMSjE (via @visualoop )
- 23 New Year’s Quotes | Psychology Today - su.pr/2L0eIK
- Tech’s biggest misfires of 2011 feedly.com/k/uhw49i
- Just in case you missed this…
- A Content Marketing Conversation at Digiday Agency | Rebecca Lieb - su.pr/3Ovo6C
- Recommended reading: Rebecca Lieb’s “Content Marketing” | Power Tools for Thought Leaders - su.pr/2CbmUV @lieblink Nice work!
- How to Fight Information Overload dlvr.it/12jkzZ
- How Deluxe leveraged social media to expand its brand is.gd/eQVXxO
- What do you think? 2011 – Year of the Smartphone [Research & Charts] ow.ly/8dnE9 #mobile #smchat #mmchat
- The Five Most Engaging Podcasts of the Year all in one place - with props to @dmscott, @sivers and @chrisbrogan - su.pr/3CeqxX
- Nielsen Data Shows that MySpace viewed more than Google+ for three quarters in 2011 trib.al/BxPyf5
- The final word today is on curation and it comes from Rebecca Lieb in her book “Content Marketing”…
- “Curation and aggregation can be defined as a highly proactive and selective approach to finding, collecting, organizing, presenting, sharing, and displaying digital content around predefined sets of criteria and subject matter to appeal to a target audience. It’s become essential not only to marketing and branding, but to journalism, reporting, and social media—often, it’s a mashup of all these different and disparate channels.Why bother? Tons of reasons. It’s a big, big web out there. There are literally billions of sites, millions of blogs, and more video being uploaded per minute to YouTube and tweets being tweeted than you could watch or read in a lifetime. The problem isn’t enough content. It’s knowing what content actually merits time and attention.”Lieb, Rebecca (2011-10-14). Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Kindle Locations 975-981). Pearson Education (US). Kindle Edition.”
- Get it here, but get the Kindle version so you can mark it up on your computer…
- Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media (Que Biz-Tech)






